Advertising is virtually irrelevant without the use of propaganda. It's near impossible to go through the day without some sort of ad trying to get through to you using these tactics. Some of my favorite examples use the Beautiful People approach, making everyday things seem glamorous. Feminine Hygiene commercials are famous for this, like in this commercial for Platex tampons.
Really? Apparently if you buy Platex tampons, you will becoming a beautiful model with flowing hair and bright sexy clothes..opposed to other tampon brands which leave you boring and stiff? SO if you want to have an awesome period, you have to buy Platex.
Another example of propaganda often seen is the Common Man technique. I see it a lot in weight loss ads, like this one for the bowflex treadclimber:
It's the whole idea of "I'm just like you! If it works for me, it HAS to work for you too!"
Good examples. The tampon ad is weird!
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